20% of small businesses close in the initial year, while 30% close in the second year, and 50% close after five years. These figures are quite shocking, but you can remain on top of things if you learn to invest your business profits wisely. Here are three ways to reinvest your company profits.
Investing in marketing is a wise decision when it comes to using your business profits. Because most people are online, you will not go wrong putting your money into digital marketing, especially social media advertising.
You can invest in a software that will help you develop campaigns and keep track of their performance. Social media advertising is one of the most affordable and fruitful promotional means. It yields a high return on investment.
The backbone of a business is its employees. If they are not happy or skilled enough, they can turn away clients unknowingly. Therefore, you should consider investing in your staff so that you improve their efficiency, boost their morale, retain them, and improve customer satisfaction.
You can pay them a good performance bonus, which will motivate them to work for you. Also, you can decide to increase the salary of a valuable employee who is looking to leave, especially if the cost of replacing them will be very high. What’s more, you can invest in employee training programs so that they can gain valuable skills and knowledge that will help them do their jobs better.
When a business is growing and making good profits, investing the profits in acquisitions and partnerships is ideal. This will help you to have access to a more significant share of the market.
Additionally, you will have a bigger talent pool that comes with the acquired businesses. Acquisitions and partnerships offer you the chance to start reaping benefits immediately.
These three tips will not only ensure that your business continues to exist, but they will also help to increase your business profits. If you need help investing your company profits, don’t worry. We have your back. Contact us today!